Source: Internal
For all internal content, everything starts once the product arrives in the photo studio. Once the product arrives, Design & Photo Studio concept how we'll execute production. We research the brand, we research the product, and we communicate with the Buying Team and the vendors on any customer or product stories for that product.
Vendor & Art Direction Notes:
Although the Gazelle and the Samba are skate shoes, don’t be married to the idea of shooting these on concrete. Shooting these as a monochrome look... green on green & blue on blue, would bring more attention to the color ways. Adidas presents the Gazelle at a tip-toe direction... historically these are called Gazelles because they make you feel lite on your feet. Showing multiple angles of both silhouettes is a great way to showcase the differences and similarities in style and features. The brand specifically asks to show toes of both shoes. Although these don’t have a hugely specific story, these are trending styles, but in new, exclusive colors for Zumiez.
Here's how this print ad came together finally....
Ad turned into various assets:
After completing the ad, I take the design elements and create various crops to fit all of Zumiez digital marketing platforms
Source: External/Vendor Provided
For all vendor provided content, everything starts once the brand sends over assets to market their product. Once the assets arrive, Design executes production. I research the brand & the product, and I either use the assets as inspiration for creative direction to execute production design or I simple break the assets down to execute the production design.
Here's an example of a vendor provided asset execution....
