A breakdown of my step-by-step workflow for adapting both vendor-provided and in-house assets across all Zumiez digital marketing channels. Optimized for every platform and crop requirement.

A collection of product-focused designs where I convert basic PDP images into marketing-ready assets through custom backgrounds and visual enhancements.

/assets specifically designed for Instagram stories, Instagram hard posts and the Zumiez app.

/recurring methods and creative approaches I use in day-to-day design projects.

This collection features full and half-page designs I created for Zumiez seasonal catalogs, distributed to 600K-950K U.S. and 30K-50K Canadian customers. As Art Director and Designer, I lead concept development, layout, photo direction, and final production. Each campaign requires adapting out-of-season photography into cohesive, on-brand storytelling across apparel, footwear, and accessory categories. I also extend catalog assets into digital formats for web, app, social, and in-store use. Role: Art Director / Graphic Designer Scope: Seasonal campaigns, vendor adaptation, print-to-digital creative execution Contractor: 1 book    |    Full-Time Designer: 3 books    |    Lead Designer: 15 books    |    Art Director: 14 books

INFO COMING SOON.

In Home week of 3.10. In stores 3.31. US Circulation: 300,00 (250k to customers, 50k to stores). Canada Circulation: 30,000 (27,700 to customers, 2,300 to stores) I led the creative execution of the Zumiez U.S. Spring Catalog, from layout and photo direction to adapting vendor assets. Transformed fall/winter imagery to reflect a spring theme, with assets repurposed across web, app, social, and in-store channels. Role: Art Director/Graphic Designer (Cover art by Megan Mack) Scope: Catalog design, seasonal branding, multi-channel asset creation

Estimated Circulation: 500,000 - 800,000 US / 30,000 - 50,000 CA As Art Director and Lead Designer, I led the design and execution of the Zumiez U.S. Winter Gift Guide, overseeing layout, photo selection, and visual storytelling. Adapted vendor assets to match brand standards and extended designs across Zumiez.com, Zumiez.ca, the app, social media, and in-store signage for a consistent cross-channel experience. Role: Art Director / Graphic Designer
 Scope: Catalog design, seasonal branding, multi-channel asset creation

As Digital Design Lead at Zumiez, I design and art direct custom emails focused on single-brand promotions. Each send targets a specific segment of the Zumiez subscriber base, aligning both vendor messaging and Zumiez brand standards. I’m responsible for layout, storytelling, and responsive formatting—creating high-impact visuals that drive engagement and conversions across email and supporting channels. Role: Art Director / Graphic Designer Scope: Email design, brand alignment, audience targeting, cross-platform performance

Here, I showcase my end-to-end process for developing integrated retail campaign creative at Zumiez, with a focus on the 2024 President's Day 5-Day Sale designed under my art direction. From initial concepting and visual research to design refinement and final execution, this project includes moodboards, early drafts, multi-channel asset development, and mockups tailored for web, email, app, and social media platforms. It highlights my ability to translate strategic goals into visually compelling, results-driven campaigns that align with brand identity and drive customer engagement.

I led the creative development of all the Zumiez Men’s Bottoms Fit Guides, aimed at improving product discovery and fit education for jeans, pants, and shorts. Key Objectives: * Clearly communicate fit types using on-model visuals and simple, digestible callouts. * Enhance customer experience with clickable fit filters on PLPs * Build SEO-driven landing pages for each bottom type to increase organic traffic. * Support the campaign across Zumiez.com, PDPs, app, email, and social channels. I drove the visual strategy, collaborated cross-functionally with UX and merchandising teams, and ensured cohesive, conversion-focused design across all platforms.

5-DAY SALE Performance Highlights * Landing Page Conversion Rate: 5.15% (vs. 1.75% for general site users) * Attributed Revenue: $88,914 over the full selling weekend (May 26 – June 1) * Clickthrough Rate on Banners: 1.06% This Year (TY) vs. 0.40% Last Year (LY) * Total Clicks: 38,325 TY vs. 35,979 LY * Transactions per Internal Click Promo: 2.00% TY vs. 3.57% LY
(higher engagement, but lower spend per user than previous year) * Total Revenue: $1,328,300 (15,822 transactions)

The Digital Sales Team pioneered the success of Apparel Package Deals beginning in 2021. The team elevated existing Apparel Package Deals and used the functionality to create seasonal packages for our customer during Back to School and Holiday such as Men’s Outfit, Shoes & Backpack for $195. The team grew Package Deals as a percent of sales from 0.71% in 2020 to 3.95% in 2022. With the success of Package Deals digitally, in-store marketing was delivered to stores in March of 2022.