Direction: With full creative conception, this concepts starts with a summer theme. With the customer in mind, the idea comes from the concept of school being out and getting everyone outside. The main color scheme is bright solid orange, yellow and blue accompanied by other bright solid colors. For most, this is the first summer outside since the pandemic stated and I wanted to go EXTRA BOLD with the characters, copy, and everything accompanying these assets. Featured in the creative are tiny characters (created by Zumiez's brand marketing team) that interact with the sale creative while also having a blast in the back. I went further with the characters making them swing from the sale copy, interacting with the Call To Actions and also giving them quirky stances and activities in the background. The extended assets get even more irreverent and HOTTER outside. The creative comes together successfully and definitely speaks to the customer in a way that emits FUN!
Sale site banners
LANDING PAGE (DESKTOP & MOBILE)
email assets:
Social assets (Instagram story)
