This collection features full and half-page designs I created for Zumiez seasonal catalogs, distributed to 600K-950K U.S. and 30K-50K Canadian customers. As Art Director and Designer, I lead concept development, layout, photo direction, and final production. Each campaign requires adapting out-of-season photography into cohesive, on-brand storytelling across apparel, footwear, and accessory categories. I also extend catalog assets into digital formats for web, app, social, and in-store use. Role: Art Director / Graphic Designer Scope: Seasonal campaigns, vendor adaptation, print-to-digital creative execution Contractor: 1 book | Full-Time Designer: 3 books | Lead Designer: 15 books | Art Director: 14 books
