Men's Jeans Fit Guide

I led the creative development of all the Zumiez Men’s Bottoms Fit Guides, aimed at improving product discovery and fit education for jeans, pants, and shorts. Key Objectives: * Clearly communicate fit types using on-model visuals and simple, digestible callouts. * Enhance customer experience with clickable fit filters on PLPs * Build SEO-driven landing pages for each bottom type to increase organic traffic. * Support the campaign across Zumiez.com, PDPs, app, email, and social channels. I drove the visual strategy, collaborated cross-functionally with UX and merchandising teams, and ensured cohesive, conversion-focused design across all platforms.

Role: Art Director of Photoshoot & Design Lead
PLP Headers: 
Showcases each fit, on model, with name of fit​. Customer clicks on a fit and PLP will update to products with that fit only​. Once selected, fit will be highlighted yellow, indicating they’ve selected.​
PDP Alternate Images: 
Applicable US & CA Product Display Pages will have an alternate PDP Image for the fit​. Image will showcase the fit on-model, the fit name, and key features of that fit.​
Landing Page: 
Live: https://www.zumiez.com/mens-jeans-fit-guide Below are desktop & mobile views. Mobile view features gifs to add an enhancement to the experience of learning how the fit looks on-body.
Digital Marketing Channels: 
The fit guides are marketed through all Zumiez digital channels, including but not exclusive to, Email Marketing, App Marketing, and social media marketing channels. Below I'll show a dedicated email send, standalone email marketing assets
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