Labor Day Sale 2021
Direction: With full creative conception, this concepts starts with a fall themed color scheme, using deep bold tones & fun accent colors. With quarantine days over and Back-To-School time in mind, this creative plays on the trending topic of arts + crafts and DIY projects. There are felt patches in the background and the main text is coated in a felt texture accompanied by green stitching to give that feel of sewn pieces to the backing. I also chose a block serif font and caps case to reflect stencil felt pieces. Different color-ways are used to differentiate between each sale category and add a fun element as a whole whenever multiple assets are used together/side-by-side in site or email context. Featured in the creative is Vemmy Voodoo, a purposefully worn/ill-made, stuffed felt doll I created to interact with sales text and CTA buttons. He's also featured hanging around on instagram, announcing the sale.
Modal Styling:
site banners:
email marketing assets:
Social assets:
Examples of designs in context:
SCROLL DOWN FOR MORE EMAIL CAMPAIGNS. *LONG SCROLL*
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