Package Deals Campaign

The Digital Sales Team pioneered the success of Apparel Package Deals beginning in 2021. The team elevated existing Apparel Package Deals and used the functionality to create seasonal packages for our customer during Back to School and Holiday such as Men’s Outfit, Shoes & Backpack for $195. The team grew Package Deals as a percent of sales from 0.71% in 2020 to 3.95% in 2022. With the success of Package Deals digitally, in-store marketing was delivered to stores in March of 2022.

Photography Selection + Design

Wireframes + Mockups + Implementation

Email Marketing Assets

Social Assets (images shown have US & Canada prices

Youtube Ads

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