Merchant Objectives:
1) Provide customers with a clear & accurate representation of the different styles of jeans, pants and shorts and their intended fit. 2) Make the experience easy to digest by using imagery and calling out the main selling points of each fit style. 3) Place interactive headers at the top of category pages to serve as an easy-to-use browse function. 4) Create a content-dense page dedicated to each bottom type for SEO
Role: Art Director of Photoshoot & Design Lead
PLP Headers:
Showcases each fit, on model, with name of fit. Customer clicks on a fit and PLP will update to products with that fit only. Once selected, fit will be highlighted yellow, indicating they’ve selected.
PDP Alternate Images:
Applicable US & CA Product Display Pages will have an alternate PDP Image for the fit. Image will showcase the fit on-model, the fit name, and key features of that fit.
Generic Marketing Banners:
Below are generic banners used on zumiez.com, zumiez.ca and the Zumiez app to link customers to the fit guide landing page.
Digital Marketing Channels:
The fit guides are marketed through all Zumiez digital channels, including but not exclusive to, Email Marketing, App Marketing, and social media marketing channels. Below I'll show a dedicated email send, standalone email marketing assets
Landing Page:
Live: https://www.zumiez.com/mens-shorts-fit-guide & https://www.zumiez.com/mens-pants-fit-guide Below are desktop & mobile views. Mobile view features gifs to add an enhancement to the experience of learning how the fit looks on-body.
