Spring 2025 Catalog

In Home week of 3.10. In stores 3.31. US Circulation: 300,00 (250k to customers, 50k to stores). Canada Circulation: 30,000 (27,700 to customers, 2,300 to stores) I led the creative execution of the Zumiez U.S. Spring Catalog, from layout and photo direction to adapting vendor assets. Transformed fall/winter imagery to reflect a spring theme, with assets repurposed across web, app, social, and in-store channels. Role: Art Director/Graphic Designer (Cover art by Megan Mack) Scope: Catalog design, seasonal branding, multi-channel asset creation

UNITED STATES VERSION:

CANADA VERSION:

WHAT ARE THE MAIN DIFFERENCES FROM WHAT'S INSIDE US & CANADA CATALOGS:

Typically, the differences lie in what product Zumiez carries, Canada usually won't carry the entire collection of product bought for the United States. U.S. takes priority, and I analyze what to do for Canada. My challenge is typically either to use design to strategically remove certain products or I direct the photo studio to shoot two different ads. Depending on the brand under Zumiez, the ad will look closely like the US version, other instances, the ad will look completely different. Below I'll compare a few US vs. Canada versions from this Spring Catalog. See if you can spot the differences?

Digital Marketing Asset Example:

Email sends:

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