Digital Marketing Asset Example:
Gift Guide 2024 Catalog
Estimated Circulation: 500,000 - 800,000 US / 30,000 - 50,000 CA As Art Director and Lead Designer, I led the design and execution of the Zumiez U.S. Winter Gift Guide, overseeing layout, photo selection, and visual storytelling. Adapted vendor assets to match brand standards and extended designs across Zumiez.com, Zumiez.ca, the app, social media, and in-store signage for a consistent cross-channel experience. Role: Art Director / Graphic Designer Scope: Catalog design, seasonal branding, multi-channel asset creation